Penny AI’s Grant Journey: Achieving $49,000 in Grant Funding
Executive Summary
- Penny AI partnered with Granted Consulting to streamline its grant application process and optimize funding opportunities.
- Granted Consulting secured 6 grants, totaling $49,000 in funding for Penny AI, including key grants from Get Youth Working, Venture for Canada, and CanExport.
- Agi Zachara, Controller at Penny AI, commends Granted for their strategic guidance, dedication, and ensuring claim eligibility throughout the process.
About Penny AI
Penny AI is a leading technology company focused on revolutionizing sales operations through the power of artificial intelligence. Headquartered in North America, Penny AI delivers cutting-edge software that enhances the efficiency and productivity of direct sales teams. Their platform is designed to optimize workflow, provide data-driven insights, and automate key sales processes, enabling companies to scale more effectively.
Penny AI is also at the forefront of developing innovative technology, Trnd, which introduces a revolutionary social commerce platform and AI-driven marketplace, acting as a savvy matchmaker for brands and influencers. Utilizing advanced AI technology, Trnd precisely identifies creators that align with a brand’s needs and vice versa, ensuring compatibility in audience, engagement, and content alignment.
Client Objectives
Initially, Penny AI sought grant funding to support youth employees , allowing them to expand their team with new, innovative talent. As the company began to scale, they also wanted to explore grants for market expansion, workplace accessibility, and technology development.
Penny AI recognized that these grants would help support their ambitious plans, particularly in expanding into the US market and continuing to develop new tech initiatives like “Trnd.” However, the company faced capacity issues in navigating the complex grant application process on their own. For this reason, they turned to Granted Consulting for expert guidance and strategic support.
Trnd is a purpose-built, multi-vendor marketplace designed for influencer commerce and an endless aisle for retailers to capture customers at peak purchase intent. With Trnd, influencers receive social storefronts and retailers can offer an endless aisle—without carrying additional inventory, with products drop-shipped directly to the customer. This means higher sales, lower acquisition costs, and a seamless shopping experience for consumers wherever they are. For brands, Trnd offers real-time first-party data, instant ROI, and 100% attribution across thousands of influencers and retail locations representing your products.Trnd turns engagement into conversions, creating a new revenue stream with measurable impact.
What Granted Achieved
Penny AI began working with Granted Consulting in September 2022. Granted’s team immediately set out to understand the company’s specific goals and align those with relevant grant opportunities. Over the span of their partnership, Granted secured six grants totaling $49,432 for Penny AI.
The secured grants, including Get Youth Working, Venture for Canada, and CanExport, were critical in supporting Penny AI’s hiring initiatives and market expansion. These funds enabled the company to bring on new talent, explore opportunities in the US, and continue developing their cutting-edge technology.
Not only did Granted Consulting deliver results by securing key grants, but their strategic guidance also played a crucial role in positioning Penny AI’s projects as grantable. By tailoring their services to Penny AI’s unique needs, Granted ensured that each grant application was both compelling and aligned with the program’s requirements.
Additionally, Granted’s expertise in managing the grant process allowed Penny AI to focus on its core business operations while being confident that their grant claims were being handled effectively. The collaboration with Granted provided Penny AI with the support needed to optimize its grant applications and maximize funding opportunities.
